Trade Shows, Recruitment Fairs, Professional Associations, Conventions, and Sales Meetings are often the first time a prospective client or employee “meets” your organization. Make sure to have a lasting impact with this first impression by presenting a polished and professional look. Branded apparel, custom table cloths and banners as well as give away's or “swag” are all key factors in helping to ensure you are remembered well after the show.
Your Booth is a Reflection of Your Organization: Your tables set-up is a direct reflection of your company. If you want someone to buy from you, or think about working for you, this is often their first look into what your company "looks like". At a bare minimum you should have a floor length tablecloth and a branded table runner with your logo. If your booth fee doesn't include a tablecloth, make sure to ask the size before you purchase one. You also need a retractable, floor length banner. The banner should include your logo, your tagline and a simple message. There are lots of sizes and options to fit your budget and marketing goals. Other items to consider are pop up displays, panel trade show exhibits, hanging displays, graphic tents and canopies.
Whether you call it giveaways, tchotchkes or swag, you are competing for attention with 100's if not 1000's of other vendors, so you need to give attendees a reason to walk up to your table. Everyone loves free stuff and if yours is different, useful or fun, you have a higher chance of people stopping by your booth. Stopping by your booth increases your chances of getting a lead and prompts attendees to tie that message back to your company long after the show has ended.
Have your giveaway tie into your company, industry or current marketing campaign. Think about how they will use this product after the event. Are your clients road warriors and in the car all the time? How about a phone mount for their car vent? A travel coffee mug is great for everyone- it is a walking advertisement.
Other popular items are t-shirts, tech accessories, smartphone wallet, reusable water bottles, tote bags, lip balm, audio devices, food, breath mints, note pads, journals, car coasters, hand sanitizer, reusable straws, phone chargers, microfiber cloths, cinch sacks, pop sockets, hats,
Our staff has extensive knowledge not only working as an end user of trade show booths and events, but with curating and sourcing the perfect set of products to fit your specific event. From needs requirements, budgeting & planning to design and execution, we can help with any or all of these needs.
Schedule an appointment now and let us help you design and build the perfect event look.
You Also Need to Look Good: You might be the first person attendees have ever met from your company. You and your team need to look polished and professional. This can vary by industry. Financial companies will look quite different than a high tech company. In general, wear what you would wear to a business meeting. Matching polo or button down shirts that are embroidered with your company logo gives a very polished look and, helps coordinate with your booth. Other popular branded apparel items include, scarves, ties, socks, jewelry, hats, sweaters, jackets, messenger bags and briefcases.
Don't forget to wear comfortable shoes- you will be standing all day long.
Once you have drawn them over to your table with a cool giveaway, and you have chatted them up on your service or job opening, you need to send them away with some printed material. Again, attendees will be talking to vendors for hours and likely have a hard time remembering who said what after the event has ended. In addition to your business card, popular items range from a 8.5"x 11" glossy sales sheet, to a rack card to a pocket folder. No matter what you give out, make sure you get their information yourself so you can follow-up directly. Having a raffle can also help gather business cards for this purpose.